During a family vacation in 2018, Charles noticed very few people carpooled on Ghana's roads. Many cars had empty seats and even in rush hour, the carpooling lanes were empty!
With so many people booking expensive Uber or Taxify rideshares in Ghana, that was when the penny (or in this case, the pesewa) dropped. Charles realised there could be a better way to find a lift in Ghana, using a better, safer carpooling service.
Seeing the success of lift sharing companies in the UK, Charles, together with Edward Akosa and Robert Duncan Rook, created a platform that would connect car owners and potential passengers heading in the same direction, allowing them to rideshare. Thus was born BraYenKo.