During a family vacation to Ghana in the summer of 2018, Charles noticed most private car owners driving around alone and with empty seats, especially during rush hour. With so many people now using Uber or Taxify in Ghana, and with the fees so high, Charles realised there was scope for another ride sharing company, all be it a different concept. That was when the penny, or in this case, the pesewa dropped. Just like some of the carpooling companies in the UK, Charles, together with Edward Akosa and Robert Duncan Rook, created an indigenous platform that would bring car owners and potential passengers heading in the same direction, or making the same journey together. Thus was born BraYenKo.